The nature of the internet is chaotic, yet demands uniformity. Every user has become an amateur marketer almost by necessity, expected to maintain a kind of personal "brand" that is consistent at least across individual websites. As a result of this the user's identity becomes fragmented across countless disparate websites.
This page serves as a single point of entry for this user's identity across the fractured mirror of cyberspace. Time will tell if this is at all a good idea.